Virtual Assistant Marketing

The Persistence Factor in Virtual Assistant Marketing

The idea behind this site is to give you as many marketing ideas as possible while also keeping you clear of scams and other forms of bad marketing.

I have been a VA for 7 years and have also taught Internet Marketing for UK Business Link for many years.

There is one thing about marketing that most sites forget to tell you:

The major trick is The Persistence Factor.

You may wonder what that is. Well it goes like this:

• On Monday you e-mail two clients you have not heard from for a while asking how they are. Don’t get any deeper than that into the conversation just be pleasant and enquiring
• On Tuesday send that interesting article you cut out of a magazine to the relevant client with a note that you hope that it is useful
• On Wednesday go to a networking meeting and hand out your card. Don’t be brash but listen to what is being said and when you get a moment make notes on the back of their business card where you met them and how you might be able to help them
• On Thursday phone say, three clients and make sure that the work is going well or the work you did for them was satisfactory - if they say it was, ask for a testimonial. If you need more work, don’t forget to ask for it
• On Friday write all this up in your diary. See if you need to contact anyone else this week and make notes for next week

What you have done there, is - apart from the networking meeting - contacted current or prospective clients in a matter of say an hour a day. You have made them remember you and you have ’stirred the pot’.

Do this on a weekly basis - week in and week out.

Now if you think how many people you would meet or contact over say 48 weeks in the year, four or 5 days a week - it amounts to an awful lot of marketing. No one event apart from the networking meetings lasts very long but you are building a reverse pyramid of prospective clients and some WILL come back.

I wanted one client for 2 years. When I finally got the contract it did not go well but with goodwill on both our parts we solved the problems and they are clients still. Most of my clients are long term as we know what we want from each other.

The Icing on the Cake

On this site I intend to give you extra ideas to put into this mix. You can do these instead of your normal half hour daily marketing BUT you will get to reach a whole new group of people. I am a moderator on a word-wide forum and am about to build a website for a Canadian. I am working with another person who I think lives in the UK - what does it matter where as long as you can work together. Both came via the forum. I am also working with another colleague in France. Two of these are slightly outside the scope of work I would normally do but that is what makes it so exciting. Oh, I live in France - high in wooded hills. You can do this Virtual Assistance marketing and work from anywhere.

So my first tip is - write down what you are going to do in your hour each day next week and do it.

Jerry Steinfield was asked how he became a famous writer. He said he got a large ‘year at a glance’ calendar and every day he wrote he put a red cross on the day. He started Jan 1st and finished Dec 31st. Every single day had red cross on it and he still does it every day.

Be Persistent if you want to be a busy VA - once you have started you will be amazed how easy virtual assistant marketing really is.